At the moment the clouds and mist lifted from the top of Huanggang Mountain, Wu Lei stood at the highest point on the East China mainland, raising his arms and cheering. The camera in his hand captured not only the scenery, but also the secrets of life guarded by Wuyi Mountain National Park. Emperor Group Centre is taking practical action to support the public welfare communication of the documentary "Diverse Wuyi: Wu Lei's National Park Observation Diary", bringing the vitality and touching moments of nature to the heart of the city.

As a firm practitioner of sustainable development, Emperor Group Centre has effectively expanded the physical space for public welfare communication through vivid and intuitive visual forms, conveying the beauty of biodiversity and the concept of ecological protection in Wuyi Mountain National Park to office workers and every visitor inside and outside the building. This allows more people to access environmental protection concepts and understand the importance of biodiversity conservation.

Emperor Group Centre has always integrated environmental protection and public welfare into the core of its corporate social responsibility. It actively practices the concepts of green building and operation, systematically promotes sustainable operations, and strives to achieve the common development of commercial value and social value.

This highly anticipated documentary officially launched on December 18th. Co-produced by the international environmental organization WildAid and Fujian Administration of Wuyi Mountain National Park, and co-presented by China Green Carbon Foundation (CGCF), it has also received strong support from many partners including Youku, Petal Ads, and AITO.

"Diverse Wuyi: Wu Lei's National Park Observation Diary" is a nature documentary focusing on the construction of the national park system and biodiversity conservation. Divided into two episodes (Part 1 and Part 2), it centers on Wu Lei's visit to Wuyi Mountain National Park in the capacity of a "biodiversity observer". The first episode showcases the rich species nurtured by the park's ecosystem and explores the connection between ecological civilization and community sustainable development; the second one presents the "insect world", highlighting the indispensability of conservation measures such as scientific monitoring, intelligent management, law enforcement and patrol.

Following " Defenders of the Hidden " and "One Net, Zero Waste", this documentary is the third nature documentary shot by WildAid in three years. Breaking away from traditional styles, it presents various topics in a simple and understandable way with the sense of presence and sincere emotions from a first-person perspective, enhancing public awareness of relevant issues. It also adopts an interactive model of Wu Lei collaborating with scientific experts, balancing fun and rigor. To encourage more people to pay attention to and participate in biodiversity conservation, Emperor Group Centre has specially launched an interactive gift-giving activity in collaboration with WildAid.

Activity Details:

On the WeChat official account of Emperor Group Centre, send a private message to share "Your Story with WildAid" with a minimum of 150 words. The first 10 eligible participants will each receive one official eco-friendly hat made from recycled fishing nets by WildAid (in a random color).

Each hat reduces carbon emissions by approximately 287.1g CO2e and saves water by approximately 0.41L

Activity Period:

From now until December 21st.

Winner Notification:

On December 22nd, the background of Emperor Group Centre's official WeChat public account will reply to the winners with relevant information via private message. Winners can claim their prizes based on the information provided.

Let communication connect distant ecosystems and daily life nearby, and interaction inspire recognition and action. Emperor Group Centre has always believed that a sustainable future begins with true perception and is achieved through collective action. It transforms commercial spaces into action hubs for a green future, jointly safeguarding the diversity and beauty of life.